Disclaimer: This is merely based off my personal opinion which has been formulated through eye witness accounts and professional associations. It may offend some, and if it does, you just might be part of the Fake Hollywood—OR, a groupie of a Fake Hollywood member. No harm intended—just take it for what it’s worth.

Saturday, July 11, 2009

BOGUS Award Goes To.....CRUNK!


Definition of Bogus: fraudulent; having a misleading appearance.


I spent 80% of the year 2008 dedicated to CRUNK Magazine based in Atlanta. I served as their editorial director and helped with infrastructure organization. The reason I left CRUNK? The issue never came out. The owner strung myself and the entire staff along for the whole year. This particular issue was ready to be published in May 2008. To date it has not been printed as promised.

One day, I decided to google my full name. To my surprise the entire issue that me and my staff worked tirelessly on appeared on www.slideshare.net. The publisher of CRUNK Magazine (his name isn't hard to find...do some research) has created the image that this magazine had been published and released per this site. The worst part is, he did not have the decency to contact the staff to inform them that he was promoting the magazine as an online entity, at least. It had also been reported by a former staff writer that a publicist had a "clip" from a past issue that had not been published either. People from this issue still have not been compensated for their hard work (that's not to count the inquiries I've gotten about payment regarding staff from issues before I took on the EIC role). So, what really is going on?

Looks like a major case of fakeness to me. Reeling people into your projects all to have them not come out and then promote the product behind people's backs is not cool. Guess it makes that person look good though. The Fake Hollywood BOGUS Award goes to CRUNK MAGAZINE!

(I have stories for days about the wrongdoings with this magazine, but that'll all come out in the case study book I am working on!)